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© 2018 Blue Green Brands, LLC. All rights reserved.
Self-Targeting® is a registered trademark of Blue Green Brands, LLC. and BGC Boston

What we do

Remarkably effective digital user experiences.

We have a proprietary method for optimizing screen-based customer journeys. Our on-brand, single-factor, high-contrast A/B testing methodology ensures our clients get the most out of the traffic they spend so much money to drive.

Discover

Blue Green Analytics

With our unique approach and patent-pending technology, we meticulously scrutinize digital customer journeys and outcomes to identify high-value, low-risk opportunities for growth in marketing returns.


Key Components: Patent-pending Algorithm, Software, and 10 Years' Experience

Strategize

Blue (sky) Green (field) Strategy

We develop unique UX optimization strategies that involve simple, user-directed experiences that dramatically increase engagement and conversions with would-be customers. We architect testing solutions to deliver the highest ROI.


Key Components: Marketing Portfolio Theory, Value Chain Optimization, Marketing Consulting

Execute

Blue Green Delivery

We rapidly innovate and deliver creative concepts, wireframes, digital experiences, tracking, measurement configuration, CRM and systems integration—ensuring end-to-end customer experience continuity and analytics.


Key Components: Concept, Creative, Copywriting, Design, Web Development, Martech Stack Integration

Optimize

Blue Green Optimization

Holistically integrating analytics, strategy, creative and engineering, we architect, design, and deliver continuous, single-factor A|B testing that incorporates 100% attribution in a closed-loop system. This results in a causal link between marketing investments and revenue & profit outcomes.


Key Components: UX Optimization, System Dynamics, Self-Targeting®