We consider and analyze the most important elements—the target market, traffic channels, the funnel, marketing program spend and outcomes, and the marketing technology infrastructure. We identify high-value, low-risk opportunities for maximum achievable growth in marketing returns, with a focus on ROI and ROAS.
Naturally extending from the Discovery process, our unique website optimization strategies are rooted in the relationship between data, visuals and customer experiences. Our methodology leverages strengths and mitigates weaknesses in our clients' existing marketing infrastructure. And our testing solutions are architected to deliver maximum ROI.
We create innovative, conversational digital experience concepts and utilize agile methodologies – rapidly executing from design to development and deployment within a consistent customer experience infrastructure. This includes tracking, measurement configuration and martech systems configuration. Both flexibility and end-user experience continuity are inherent in our approach. And we can build on third-party platforms, or within a client’s own internal platforms.
Holistically integrating strategy, analytics, creative and engineering, we deliver continuous testing that incorporates 100% attribution in a closed-loop system. The result is a causal link between marketing investments and revenue & profit outcomes. We provide a clean, live testing environment, monitoring results in real-time, and then we utilize those results to adjust and launch new experiences.